Chinese and Indian markets are huge, but they are becoming completely saturated on the low end.
Look to see all the Hockey Stick boys start building step up processors as the Middle Range is now the new big expansion market in India and Asia. After 2-3 years (now) all those first purchasers are looking to upgrade their phones into some nicer features.
Mediatek has already made their move to the upper middle and Mediatek is now making and selling the majority of the chipsets that leak their way back to the USA in lower cost products.
What is good is that new ARM tech that is coming back to us by way of Mediatek is so good it is putting pressure on Qualcomm (and Samsung) to keep their advances moving very quickly year on year.Now here comes Rockchip, making their first step up upper middle range chipset. This RK3368 is their first 64 bit chipset and it is their first octacore chipset as well.
http://liliputing.com/2015/06/lilbits-299-rockchips-first-64-bit-chip-arrives... 
This chipset will be relatively expensive for the first two years, then in year 3-4 it will hit the bargain basement and may well power a lot of lower cost products. That is if Mediatek chooses to leave the market niches that Rockchip services alone, instead of pre-filling them with their own more sophisticated octacore products before Rockchip can get there.
And it also ignores Allwinner, who is in the same market spaces as Rockchip and who also has fully functional octacore big littles to throw into the pot.
Rockchip went into bed with Intel, but we see no signs of any "Intel Inside" surviving in Rockchip now, instead we see what used to be an ARM front runner
that is mentally crippled now and is now
a full generation back bringing ARM chipset products to the market place.
Furthermore, Intel has pigeon-holed Rockchip into tablets, a place they will remain stuck since Intel intentionally held back all their cellular radio tech and
Rockchip has no cellular radio capability at all at this point in time. And that tablet space is shrinking now, as phone space is the wave of the future and phone/PCs are coming up on everybody's radar screens. Intel wanted Rockchip to be totally dependent on Intel, and it seems they have mostly done that even as Rockchip struggles to go back to their ARM roots.
ARM gave Rockchip their shot with the RK3288, and Rockchip allowed Intel to counter-bribe them right over into obscurity. ARM then transferred their flow of new "future tech" stuff to Mediatek, who has remained loyal to ARM throughout and Mediatek is now lapping up on Qualcomm, Samsung and the big boys accordingly.
There is a lesson there for the other Hockey Stick boys about never siding with Intel, ever, not while expecting to garner any kind of long term advantage in a market that ARM churns
every single year with significant new ARM tech releases.
"Chinese chip maker Rockhip has made a bit of a splash over the past few years by offering low-cost processors for Android tablets and TV boxes. But rival MediaTek seems to have been running laps around Rockchip recently, launching new chips at a rapid fire pace and dominating the Chinese smartphone space."..... and from an earlier review, it seems the "Intel think" mental germ may have gotten deep into Rockchip's guts ....
"When I actually tried to use the tablet, it felt incredibly sluggish — but I can’t tell if that’s because the processor is a brand new chip and the company is still working to get Android to run smoothly on it, or if this was just the result of using a demo model left out in the open at a trade show where any number of folks had already used it and might have mucked things up a bit."Actually, I think Intel has trained Rockchip to think in the Intel pattern of a fat, bloated disjointed motherboard with a lot of separate functions on separate chipsets ....
Pages: 
