Phones don't need any more raw power -- Mid level phones are better than high end phones were two years ago and LOW level phones are equal to better to what the mid range phones used to be. You can buy a 4.5" screen quad phone for $150 new and a really nice 5.0" screen octacore phone for $200-$250.
Phones need lower cost good screens and better longer lasting batteries, not more powerful SOC's. The endless upgrade thing is only really working for Apple right now, and there are some signs that that is faltering too .....
High end Windows Laptops and Desktops don't even need to be. There is nothing a mid level Laptop/Desktop cannot do except be "sweeter" in the eye of the beholder. All your really trendy upper end folks are now running a MacBook Pro instead and have simply fallen completely out of their old Windows habit.
ChromeZone needs help though -- there is intense make or break competition in the ChromeZone. Most of the new sales this year will happen in the ChromeZone or a level just above it as people scope out the very best deals possible.
Intel and MS are spending support money in the ChromeZone like nobody's business since if they did not spend that money to have that almost controlling presence they think they might just disappear in a few years. And they are right ..... because Tegra K1 is proving they can lose position in that space VERY quickly when they are not truly competitive price/feature wise even after all the support money & bribes.
Microsoft's problem is their software -- is isn't Chromezone friendly at this time AT ALL.
MS OS is too fat and porky and all choked up with pre-installed crap.Intel's problem is cost -- even their cheapest 22nm stuff is priced 1.5 times more than the ARM competition and is requiring LOTS of giveaway this and that and some serious ongoing direct bribes to even get put into a new product.
When the bribes falter, the price shoots up and the production just plain stops.
Intel's next deeper problem is the old CISC vs RISC compatibility issues that have NOT gone away. If you buy an Intel based Android tablet you are not getting a stock Android device that is auto upgradeable, what you get is a Intel modded Android version that you are trusting the Oriental vendor to keep up with with all the fiddly tweekie upgrades (which ain't happening).
MS made lots of noises about going into ARM in a big way, but just like Win 8 and Win 8.1 and Win RT the big MS promises are coming up more and more empty the closer we get to it.
Win 10 is smelling more and more like a "multiple variety set of programs" the closer it gets to finishing out. Nadella keeps slapping his boy's punkin haids and telling them to do better, but that second, already twice postponed two year late deadline is coming up soon
and the unified stuff still isn't ready.
So, MS, fall back some for release in Spring of 2016, MS ??? Trim some more fat, get rid of the adware and GET SOME RESPONSE SPEED back into those ChromeKiller class of machines before you go throw them dice out there on to the craps table ???
Or go for it this fall and mebbe have it flop again? Choices, choices .....
Google is jest waiting for you to finally finish your Win 10 up so they can one-up you with that big shiny ChromeDroid they just stuck out on their front lawn, you know. They got their Pixel 2 in progress, jest a waiting fer ya to finish up.
The computer press ain't your buddy no more (not even the ones with the word Windows actually in their name) and your trial separation from your old Wintel marriage seems to have Intel going out and dating this cute lithe agile little Android chickie pretty heavy of late. It is said he's been putting his RISC'y pieces up inside her and she's jest a gigglin' so they must be getting along pretty good together.
Nadella sez "Trim the fat, get some quick in there !!!" and MS's programmers are trying hard, but quick ain't so easy when you start out this much overweight .... plus if you are told to also support old hardware that makes it practically impossible to do.
Apple periodically dumps all their old hardware support-wise and writes a brand new thin quick software that just supports the new quick hardware -- MS, is this what you will eventually have to do?
Win 10 for ARM sounds like an excellent time/place to do just that -- dump all the cruft and go for the small and quick.
it ain't fat, buddy, it's compatability layers .... ..... MS, it kinda makes an old fat wrinkly & pudgy ex-married CISC gal feel all lonesome and alone at night, don't it ??? .....