Durn, I thought a Yugo was a 1980's crappy, now totally obsolete Serbian built car that nobody was happy with.
Bill, that doesn't make any sense at all ....
To make your automobile type analogy work for Rotella products you would have to find something automotive that was popular, well tested, that people liked and believed in a lot, that gave a lot better value than its purchase price would indicate, that people tended to hold on to gladly and that they drove happily for lots and lots and lots and lots of miles.
so, the white jug Rotella T dino oil is kinda like a VW Beetle
and Rotella T6 Synthetic is kinda like a turbocharged Subaru
..... and I then looked for something senselessly overly-expensive and oddly rare that captured the homegrown midwest non-technical heritage of Klotz & Son oil products that made some comparative sense.
Something 11 farm boys could really build ....