I was really wanting a standard when I started looking a few years ago. One that was really tempting me was the Triumph Bonny but I finally went away from that idea because they're just too overpriced for what you get. Even used.
I was leaning toward the Suzuki SV 650 naked but I really liked the S40, too. In the end, I went with the S40 because of the price and I also decided it really has more of a 60's bike look rather than a straight-out cruiser. Just my opinion.
I still like the standards; a little higher seat and pretty much no rake to the front forks.
But, sticking with the "bang for the buck", I may end up with a Yamaha Bolt in the future some time. With a Vance & Hines exhaust