The article is too long to C&P.
I will give a brief outline, then you decide if its in your interest to read, or not.
It is technology based.
It deals with a new platform to sell us goods.
It uses the computer.
Like FITBIT, that accesses our bio-rhythm, to their website, at our own will.
However, this will be an emotional based platform, sorta like an extremely sophisticated polygraph machine.
They say presently, while the computer searches our surfing, etc, to gather, bundle, assign (value) to that data, to sell to potential customers/consumers, it does it in a manner totally lacking emotions, robotic, if you will....
These new programs will give the computer the ability to access (our) emotions, and use that part of the equation in gathering even more details about us.
I will hold off what I think until others can chime in.
The story, please read it, I do think this is our future, how can it not be?
http://www.inc.com/magazine/201607/tom-foster/lightwave-monitor-customer-emot...