Well, they're selling it on CL, and they might not have a lot of name recognition
This actually could be a promotional build, to get their name out there and bring in customers for customization
you fellas that have built customs for sale know it's very rare to find a buyer who will pay what you put into a bike if the bike wasn't the buyer's idea to begin with
In fact if you don't have a name 'customizing' a bike reduces it's value in most people's eyes
Just the nature of the game