Reminds me of that SNL skit:
"Saturday Night Live Parody
Back in 1975 "Saturday Night Live" spoofed the Gillette Trac II razor with a triple bladed product it called TripleTrac. Gillette marketers still wince at the parodied slogan
"Because you'll believe anything".
Gillette really did shift to a three-bladed razor, christened the Mach3. The company spent six years and over $750 million bringing the product to the marketplace, nearly four times the amount it spent on the 1999 launch of its Sensor razor. The first year's marketing budget pushed the upfront cost to more than $1/2billion."
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