Fascinating article. My job a few years ago had me learning the strategies of top retailers. One thing I always remember some guy at a tradeshow telling was Target is not  Walmart’s top competition, Dollar General is

https://prospect.org/economy/discount-america/

I know someone who works in the DG. warehouse in Longview . That is what she was telling us the other day. She is proud of her job with that company. And knows which states they are in and how they are growing and she was very happy to announce
We are Wal-Mart's biggest competition.
We have Dollar General, Dollar Tree, and another Dollar something, they have all been sprouting up. The warehouse, no idea how much territory it supports, but it's really big.
And we are getting a distribution center in the Longview industrial park, popular clothing company that I just can't remember right now, but it's gonna be a Bunch of jobs.

Provided we don't all go broke and have to eat bugs.