Eegore wrote on 09/20/18 at 12:42:31:"Whenever you are trying to sell something unsolicited, like a magazine ad, or TV, radio, as, etc.....
You have a mere few seconds to "hook" someones attention."
Those aren't examples of social media and they aren't "selling" anything. The article lays out the strategies and partially how they work, many of the references show direct pathways and usage of content and how it materializes into measurable activity.
"Chances are these campaigns "hook" just as many per POV, as those of rigid mindset have set out fishing only to affirm what they already believe, NOT for enlightenment. "
That's an interesting outlook, but how do you explain the directly correlated results?
A false media campaign to get people to show up to a protest of an activity that doesn't exist in X-location yields a result of 100's of people showing up at X-location. The data clearly can be traced over the phones of the people in attendance. That's a physical measurable result, those people read the distributed information, shared it exponentially and arrived at the location alongside others who received shared information. That's about as much empirical evidence as one could possibly provide.
I will use the analogy of reasoning that
IF you put enough monkeys in a room with enough typewriters.....
By shear "chance" based upon LARGE numbers, one will type/write Shakespeare.
Another example.
Since high school stuff is so important nowadays, lets use this one:
A group of people on campus talk about having a party over at so n so's house tonight, a Friday night.
Well, it starts to get tossed around, others hear of it, and before you know it, its a sure thang......
Only they forgot to inform so n so
Folks show up only to find its not.
People will believe what they WANT to believe for their OWN personal gains/satisfactions.
And finally, lets not forget the lemmings and cliff mentality.....