WebsterMark
Serious Thumper
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SuzukiSavage.com Rocks!
Posts: 12828
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Ok, I see your point.
Confirmation Bias.
If something supports our viewpoint, we see it as valuable. If something doesn't support it, we ignore or attack it's credibility.
All of us do this. Some more than others. I'm guilty, you're guilty, everyone is guilty of this.
Every good salesman knows this instinctively. People (myself included) make most decisions emotionally and then trick ourselves into thinking we based our decision on facts. We look backwards and fool ourselves by selectively remembering 'facts' that support our decision. We 'forget' or tell ourselves we missed the facts that would have caused us to go a different direction.
For a salesman, this gets you the first or possibly the second sale. However, unless your particular product or service performs 'in the heat of the moment' when the memory of that shinny new product is clouded out by the $hitstorm you're in the middle of, you'll find yourself lumped into the used car salesman category instead of a valuable partner. Once you're in that category, forget about getting out. You're going to have to find other customers or wait for that guy to leave the company if you're going to sell to them again. If however, your product or service performs when it really needs to, then you're in like flint. Confirmation Bias works in your favor then. Competitors have little chance of displacing you because their 'facts' are ignored.
In the political world, confirmation bias manifest itself in somewhat blind allegiance to a party. Something drew us to the Republican or Democratic party and when almost anything is presented to us that could disrupt that allegiance, we use confirmation bias to handle that objection.
Which is why confirmation bias is valuable. Otherwise, we'd be forced to flop back and forth, unable to settle on something.
For proof, just watch as TT and I go back and forth ignoring facts that disrupt our position and highlighting only the ones that confirm our bias.
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