Didn't Remington come under intense economic pressure for selling an over/under that had many(some?) fatal incidents - putting them in peril even before the Bushmaster Sandy Hook financial debacle, prelude to the present onslaught?
I am not sure (OK, Haven't a clue) but don't the arms manufacturers share the same problem Harley Davidson has ...they have (1) oversaturated the market., and (2) fewer and fewer percent of the population feel the need or desire their motorcycle or gun.
Oddly my fist rifle was a Savage, as so far was my last motorcycle.
It is really a culture thing. Most city/suburban folks do not have an interest is guns - they are to busy with school and soccer. Oddly, the city suburbs should be primo local for motorcycles (at least smaller 650cc or less) bikes but then, there is little thrill in sitting in traffic.
We ALL know, the open twisty roads is where the love is.
I have noticed in all the local Fayetteville (North) hometown parades that the Boy Scout contingent keep shrinking, while the soccer group keep growing. (cue Bobby Dylan...and the times, they.....)