JLC wrote on 10/17/17 at 19:08:19:What do you mean by "they are hurting"?
I ain't JOG but most of the web is reporting that Harley sales are way, way down:
http://www.jsonline.com/story/money/2017/10/17/harley-davidson-profit-plummet.... They keep trying to attract younger buyers but haven't hit it so far.
In my opinion, their biggest issue is their prices. After all, an HD 48 which is a very basic bike is ~$12,000. It's kind of hard to justify a 12K toy with a McJob when paying down your student loans. Make the 48 compete in price with the Honda Rebel 500 or the S40 and they could sell as many as they can make. They tried with the Street 500/750 but, to many, those aren't real Harleys.