http://research.calvin.edu/german-propaganda-archive/goeb59.htm

Read the whole thing, then  re-read it, then again.
Concept of propaganda, from Goebbels 1934.

Here he presents Nazi propaganda as the model for the rest of the world.

Just a few highlights presented below.



This is particularly necessary in a day when technology is advancing. Radio is already an invention of the past, since television will probably soon arrive. On the one hand successful propaganda must be a master of these methods of political opinion, but on the other it may not become stale in using them. It must find new ways and methods every day to reach success. The nature of propaganda remains the same, but the means provided by advancing technology are becoming ever broader and far-reaching. One need only consider the revolutionary impact of the invention of radio, which gave the spoken word true mass effectiveness. The technology of propaganda has changed greatly in recent years, but the art of propaganda has remained the same.

National Socialism learned from these two examples. It drew the correct practical conclusions from that knowledge. The ideal of a socialist national community did not remain mere theory with us, but became living reality in the thoughts and feelings of 67 million Germans. Our propaganda of word and deed created the conditions for that. Mastering them kept National Socialism from the danger of remaining the dream and longing of a few thousand. Through propaganda, it became hard, steely everyday reality.

The positive national discipline of the German press would never have been possible without the complete elimination of the influence of the liberal-Jewish press. That happened only because of the years-long work of our propaganda. Today, particularism in Germany is something of the past. The fact that it was eliminated by a strong central idea of the Reich is no accident, but rather it depended on psychological foundations that were established by our propaganda.