Or how did he do it?

Here is my best guess, he beat them at their own game.....
Who is "them" you ask?
The media.
He uses fake news to, uh, TRUMP.... their fake news  

I googled the origins of "beating them at their own game" and found this...

It's a good link, even tho it looks Russian hahaha.
Very interesting stuff, check it out!

https://books.google.com/books?id=jkFZAwAAQBAJ&pg=PA147&lpg=PA147&dq=where+did+b
eat+them+at+their+own+game+origins&source=bl&ots=XVEasCTVtr&sig=HLSWr11ty8Pl1DBW
hEYjF2a8hA4&hl=en&sa=X&ved=0ahUKEwio-anVtqXTAhVP3GMKHeKkAdEQ6AEIFDAE