justin_o_guy2
Serious Thumper
Offline
What happened?
Posts: 55279
East Texas, 1/2 dallas/la.
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It was time for a new pot of mink oil. The Red Wing folks have changed their can size, shape and color. The lady had to point to it, even though it was in the same place. My Eyes knew what they were looking for. And that's how I find things. Anyway, when she explained They changed the packaging.. I just deadpanned it, looked at her and said Well, gee, that's just so exciting and enticing, I'm tempted to just buy Two! Tossed in a head back eye roll and she just laughed.
Whoever these marketing geniuses are who suggest such changes are, IMO, idiots... But , I'm guessing there is statistical data that supports the occasional change in packaging. The cost, the losses from I couldn't find Dr. Pepper and grabbed a Mr. Pibb All must be offset by catching New eyes and the determined consumer will find their old favorite.
Maybe Rotella has seen sales increases and wants to get more...
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