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Re-Ranking of phone and tablet big dogs (Read 383 times)
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Re-Ranking of phone and tablet big dogs
03/17/14 at 14:40:14
 

Sales figures for the last quarter of last year are all in.

Sales figures for the current quarter are starting to become evident.

http://liliputing.com/2014/03/apple-allwinner-dominate-tablet-chip-market.html

The old big dogs are beginning to be flat out-massed by the Chinese Cheapie guys ....


Allwinner is #2 in current sales of Tablets, nipping right at Apple's heels -- Allwinner may well be the largest tablet chip supplier by year's end if the trends continue as they are now.  


Media Tek is slightly smaller than Allwinner is right now, with both companies still growing very rapidly.  Rockchip is 1/4 the size of Allwinner at this point in time and isn't growing nearly as fast.

Phones are still stuck at Qualcomm #1 and Samsung #2 and Apple #3 but there is a brand new guy out lapping most of the rest of the pack -- Spreadtrum is the name of it.

Interesting company Spreadtrum, it actually belongs to the Chinese government (once you peel off all the various concealing stickers and labels that is).  

Remember MIPS?   MIPS got sold off to Imagination (VR graphics) by the Chinese government and Spreadtrum was the ARM based company that was reformed by the Chinese government to carry on, carry on using the new winning technology (ARM).

Yup, Spreadtrum is the one who is working right now to build those custom chipsets for those $25 Firefox smart phones right now.

Looks like Firefox OS gets the nod for the cheapest 3G People's Phone in China.  This means Mozilla foundation is being trusted to be impartial, more so than any of the rest of the old line tech companies and the rest of the non-profit foundations, I guess.  

Certainly the Mozilla foundation has no clear ties to the US government at all at this point in time.  Although the foundation's Netscape & AOL roots were started by some Americans long long ago, it has changed and grown into a very international organization of which one of the largest branches of this far flung international foundation is now located in Beijing China.

As computing world rotates to becomes more Chinese centered, expect Spreadtrum to grow and become more and more important in the phone world.  And remember, Mozilla Foundation is currently working on tablet, phone and PC all-in-one OS products and have shown off these OS products actually running at the last two international shows.

The old school big boys are falling by the wayside more and more quickly now and the most successful of the Chinese Cheapie guys are now poised to take over their slots fairly soon.

Alas poor Apple, even Apple is fated become just a one-of-the-crowd regional based supplier.   Apple had it's big moment of glory last quarter when it finally went past Microsoft in net sales, but now by the end of this current year Allwinner is going to Tablet spank 'ol Apple on the butt, sideways no less.  

Unless Apple uncorks something really significant, Allwinner will spank them for having a couple of more powerful chipsets than Apple has AND for having more tablets shipped by year's end.  

A big ol' two-fer spankin'    Shocked    with double-handed full arm swings.

Yeowie !!  Poor Apple .....   what was that about "technologically incompetent" you used to be a saying about Samsung?

This is gonna smart like something really really BAD !!!


Smiley
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« Last Edit: 03/17/14 at 21:01:23 by Oldfeller--FSO »  

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Re: Re-Ranking of phone and tablet big dogs
Reply #1 - 03/17/14 at 20:43:00
 
http://liliputing.com/2014/03/phones-with-intels-64-bit-chips-could-discourag...

     read the comments below the article --
it is a hoot and a half to read and EVERYBODY gets what Intel has actually done, what, do they think people are stupid?


Intel has tripped over their own tongues come out with some disconcerting information about the built-into-the-chip security "hooks" that are present in the "to be final designed and prototyped" Merrifield 14nm 22nm vapor-ware phone chipset.  

Intel Germany is the source of this information leak and this news has the German government quite upset with Intel at the moment as Germany is VERY TIRED of people sneaking their way into their secure government communications equipment.  

So are the French, and the Italians and the Chinese and  ....
(you just plug in as many names as you want)

It doesn't take much of a counter-intelligence branch to figure out any chip that can run a hardware based machine coded anti-virus program without using or touching any part of the OS at all ie you can't detect it or find it could also possibly do a whole bunch of other nasty little covert spying tricks as well.  

All built right into the chipset no less .....

I think Intel has just had all the Merry taken out of their Merrifield at this point in time --- this just leaves all the still poor 22nm power efficiency and lower processing power per milliwatt portions (or the 22nm dung-field effects) still firmly in place for the newest Intel phone chip.

Intel -- BUSTED YET AGAIN for planning to do funny business with their chipsets.  

Which crime do you want to bash on Intel for this time?   Spying or for designing in anti-competitive ANTI-FOSS features?    Or misleading everybody about the 14nm features promised in the chipset?

I thought Intel and Microsoft had learned that lesson with Surface RT 
(no, $900+ million dollars in write offs apparently wasn't enough of a lesson it appears)

-- The idea of locking down a unit sucks and NOBODY WANTS IT.   People don't want built in spyware hooks either.

This time they got outed before the chip production even began.

Not real bright, boys.

You would have to be really stupid to want to buy a locked down Intel chipped hooky phone.  

Grin   Especially one with them strange Intel "security hooks" built into it ....   you jest put your silly mouth up next to that strange hooky phone and you jest talk on into it some .... and jest see what happens to your lips (or mebbe to your waggy waggy tongue).

Wink

             gives a new meaning to "Intel Inside", don't it?
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« Last Edit: 03/19/14 at 06:47:22 by Oldfeller--FSO »  

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Re: Re-Ranking of phone and tablet big dogs
Reply #2 - 03/18/14 at 09:29:44
 
http://liliputing.com/2014/03/mi-world-portable-computing-system-is-a-599-pho...

http://www.indiegogo.com/projects/mi-world-portable-computing-system



The new generations of phones, tablets, etc. include the new Bluetooth and cordless charging standards by default.

Many devices will reach out and establish contact with any items in range automatically now.  
My phone will talk through my car's speakers without me doing anything to tell it to do that.

(it's a safety feature of the car, actually)

We got some Texans now who say this is constitutes the future of computing, the always on always connected always available future built of Google Glass and smart wrist watches and phones that talk to you and all the other stuff that is being built into your clothes and car as we speak.

What they say is missing is the main data repository so you can carry ALL your data and programs with you at all times.

This is their vision of what the data repository looks like.



This idea is not new, it is the Ubuntu Edge phone minus the phone part.
Ubuntu's vision put the data repository inside an item you already carry on your person all the time, the phone itself (and the cloud).
These guys put it in a separate device that you would carry with you all the time.   I guess it is for privacy and data security, really.

There are new refinements to their ideas that are based on Bluetooth's new ranging and detecting capability and the rise of Google Glass and other similar items that use the new Bluetooth.
Still, there is no reason all these things cannot be built into a slightly more thick phone.
The big SSD that is required and the more massive battery would be able to be handled by a thicker phone.

(plus, with the phone as the central piece bulk data can be stored in the cloud with zero effort)

We already see cordless keyboards and mice becoming more and more common
(items that can also recharge themselves using a cordless charging station that you would keep nearby for charging your phone, etc)

What I see is an Edge type superphone that you put on the charging pad at night that Bluetooth connects up your monitor, keyboard and mouse while it is sipping up a charge for tomorrow.   Or from your pocket if it isn't charging time yet.

Yes, eventually you will carry a computer with you all the time.   (you do now, actually)
I'm just betting it is inside the phone, not an extra separate little box you have to carry around all the time.

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« Last Edit: 03/19/14 at 06:57:14 by Oldfeller--FSO »  

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Re: Re-Ranking of phone and tablet big dogs
Reply #3 - 03/18/14 at 14:19:57
 

http://www.pcworld.com/article/2099924/lacking-an-integrated-design-intels-me...

Lacking an integrated design, Intel's Merrifield smartphone chip isn't poised for success


"Neither Merrifield or Moorefield have any obvious flaws. Yet the physical gap between the Atom Z34XX and the Z35XX chips, as they’re also known, and the separate XMM 7260 LTE radio may make all the difference in Intel’s effort to appear inside more mobile devices.

Chip rivals like Qualcomm integrate their radios and application processors in a single package, and this helps phone manufacturers save battery power and board space. But Intel won’t be rolling out this integrated design approach until the end of 2014, with the Intel SoFIA chip. This will likely cost Intel some potential OEM design wins throughout the year.

But Intel’s would-be partners may add a third requirement: Minimize the space each chip requires. That limitation has confined Intel’s earlier mobile chips to several larger phablets, such as the Lenovo K900, in Asia.

Pat Moorhead, principal analyst at Moor Insights and Strategy, said he believes Intel will be more successful as it shrinks its chips, especially in the 14-nm generation.  “This could give them a cost and performance advantage,” he said in an email.

Will Intel be forced to sit out until the SoFIA chip arrives on the market later this year? Not necessarily. But Intel may, by necessity, be forced to compete in the larger phablet and tablet market until it does. On the other hand, that’s the direction the puck is headed—larger phones are all the rage these days.



OK, Intel has been caught switching out the names again -- Merrifield was supposed to be the new 14nm chipset that was delayed until late this year because the production lithography equipment wasn't working right.

Now Merrifield is suddenly the current not yet produced 22nm phone chipset that doesn't even have decent on chip integration and some new Sofia something or another is now the new FAR FUTURE fully integrated 14 mn chipset that is supposed to fix all these ills for Intel.

As I said several times before, Intel actually does their chip design by proclaiming whole waves of fictitious not yet designed and tested vapor ware processors and of these vapor babies only about 1 our of 3 actually makes it into real production (generally not looking like what was originally promised, BTW).

What to carry away?   Intel still doesn't have a real phone chip yet.

By switching out the names again, Intel doesn't have to make good on a 14nm fully integrated cell phone chip until later on in 2015.  

By then, it may have changed all over again at least once more, as Intel plays the delay, redesign & re-name shell game on us again and again and AGAIN.
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« Last Edit: 03/19/14 at 06:59:04 by Oldfeller--FSO »  

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Re: Re-Ranking of phone and tablet big dogs
Reply #4 - 03/19/14 at 17:33:41
 

http://news.cnet.com/8301-1001_3-57613369-92/intel-ceo-taking-big-steps-to-ov...

Intel CEO taking big steps to overhaul chipmaker



Intel CEO Brian Krzanich is serious about shaking things up.


"Intel's CEO is putting the world's largest chipmaker on a fast track to change. That become clear Thursday at the company's investor meeting, happening in the shadow of a declining PC market.

Intel will open its factories to "any company" that wants to tap its leading-edge manufacturing capabilities, CEO Brian Krzanich said today.

Why would they want to?   Your stuff makes circuits/gates/transistors oriented ass-backwards .....


To date, Intel has taken a very cautious, small-scale approach to making chips on a contract-manufacturing basis.
Related stories

Separately, in one of the biggest revelations, Intel will develop a phone chip called "SoFIA" that will be built at a factory outside the company for 2014. If investors are looking for a sign of changes at Intel, this is probably the biggest.

That chip will have integrated global 3G and HSPA+ and the communications component will be based on an ARM design.

"SoFIA...is pragmatic targeting the entry-level market," said RBC Capital Markets analyst Doug Freedman in a research note.

And Intel is pursuing the tablet market with a vengeance. The company is aiming to quadruple tablets shipped with its chips to 40 million tablets in 2014.

Another sign is Intel's newfound focus on modem chips. For example, a future multimode modem will integrate the latest broadband tech, including TD-LTE and TD-SCDMA.

"The company is shipping its 7160 LTE product (7260 LTE-A to be out next year) as they believe products are world-class. Focus on smartphones is now focused on big players developing targeted solutions," wrote Freedman."


The BS vapor fumes have begun to clear out some and a little bit of the TRUTH is shining through the clouds.

Intel can't really make a phone chip and they have now quit trying.  

They can't even really copy ARM chipsets very well because every lithography process they own is set up to put the transistor gate ON THE WRONG END OF THE CIRCUIT PATHWAY COMPARED TO ALL ARM DESIGNS.

Merrifield (as pitiful as it sounds now) is the best Intel can do internally.


=======================


http://www.v3.co.uk/v3-uk/news/2308841/intel-details-broxton-and-sofia-chip-p...


"Intel’s chief executive Brian Krzanich has admitted the firm became too “insular” over the past few years and failed to meet market demands, but is hoping new chip designs will help it catch up.

Speaking at the firm’s annual investor relations day on Thursday, Krzanich, who took the helm at the firm in May, said Intel was refocusing to recognise what partners need, not just what Intel wants to develop.

“We have become insular. We have become focused on what was our best product versus where the market wants to move. We will embrace where the market moves. That’s one of the big changes that is occurring,” he said.

“We’re going to become more and more market driven. We’re going to have an outside-in view and we’re going to sense what is going on in the ecosystem and the industry and get ahead of that.

Krzanich said this policy would apply across all areas of the market, including data centres, PCs, tablets and mobile phones.

As part of this Intel announced plans for new chips in its Atom range with two products set for the coming years. The first is called SoFIA and will be ready for entry and value-level products by the second half of 2014.

What’s notable about SoFIA is that Intel plans to have the chip developed outside its own factories, in a recognition of its need to move faster and gain traction in entry-level markets.

The second is called Broxton, which is an Atom processor that is designed to be on a par with Intel’s Core processors. This will be available by mid-2015 and Krzanich touted its capabilities.

"Broxton is targeted towards performance segments of phones and tablets. Think of it as the next-generation Atom," he said."



Intel is searching for someone to design and to produce (make) them a real phone chip.   Look to see them buy somebody like Media Tek or Allwinner outright if they can, or else to go into a co-ownership arrangement with another major player.

Intel has lots of money, but still has no clue as to how to make a phone chip.

And all their wonderful "state of the art" production equipment puts transistor gates on the wrong end of the circuit !!!!

Irony is that ARM set all their stuff up differently originally to avoid lawsuits from Wintel back in the day -- now they are #1 and Intel's production stuff is all ass backwards from what they really need now a days.


All of it is BS -- it has all been BS for the last year at least ....


Qualcomm or Apple should offer to buy Intel's phone business outright and put them out of their misery.

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« Last Edit: 03/23/14 at 06:50:00 by Oldfeller--FSO »  

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Re: Re-Ranking of phone and tablet big dogs
Reply #5 - 03/19/14 at 19:50:59
 

http://seekingalpha.com/article/1870441-intels-sofia-could-be-a-real-bombshell


"So, the Enterprise has had its maiden voyage, has it? She is one well-endowed lady! I'd like to get my hands on her ample nacelles if you'll pardon the engineering parlance." - Montgomery Scott, Star Trek
   

Scotty, they burned her ample nacelles up with some excess electron friction no less -- she's all toast titted and they are trying to rent a starship for Captain Kirk to ride around in now,

"At Intel's (INTC) investor meeting, the company finally bit the bullet and admitted that the 6331 part - one that I had reported had been killed - was dead as a doornail. It's no secret that integrating a cellular baseband into the same piece of silicon as the applications processor has been challenging for Intel, particularly as the company inherited a modem team with a full pipeline of TSMC (TSM)-built modems. However, it seems that Intel is finally approaching the problem in a sensible fashion that, in my humble opinion, will turn out to be the "right" way to approach it.

What's SoFIA?
     answer:   a wiff of vapor in a sea of bullshite

SoFIA is Intel's integrated applications processor, cellular baseband, and connectivity chip. The first edition (scheduled for launch in 2H 2014) will have Wi-Fi, Bluetooth, GPS, and 3G cellular connectivity. The next one will sport LTE. It will feature Intel's "Silvermont" processing core (it's not clear if there will be one or two cores, but Silvermont cores seem to be designed to come in pairs).

The shocker, however, is that this chip will be built at TSMC.

What the heck? Why is Intel building the chips that it intends to address the majority of the smartphone and low end tablet market with at rival TSMC when it has fabs to fill?

It's simple. The problem here is that Intel's XMM 7260 discrete modem is built on TSMC's 28nm process and porting it over is difficult. Now, that's not to say that the engineers at Intel couldn't build a modem on the 22nm or 14nm processes, but rebuilding the modem on a new process would very likely require that the company go through the entire carrier certification process all over again."


TSMC is going to build Intel's phone chips for them for the above reasons.

PLUS -- it was INTEL that totally burned up their dedicated 14mn lithography line at TSMC doing a pre-production run off and this major major major major set back threw all of Intel's top secret plans out into the open.

Intel is now buying/begging for production line time, and they are going to have to pay out the ass to get it.

Sophia and Broxton are in total disarray as Intel now has to mate up a 28nm radio chip section to whatever they can get designed to mate up with it -- likely an ARM 28mn standard of the day equivalency with NO real competitive edge whatsoever.

Intel's vapor BS has come home to roost -- the world's leader in innovation is really the Great and Powerful Oz and behind the curtain is really a humpbacked old midget pulling on the BS levers trying to fool everybody.

Nobody is going to want Merrifield in a tablet given what is now known about it.  

Nobody is going to put out a product using Merrifield unless just like the first Baytrail tablet that Lenovo did earlier this year Intel PAYS them Big Bucks in advance to put it out there in the market place just to sit and sit and sit ....

Sophia might get designed (at REALLY Big Bucks cost again) and a run or two of them might actually get made, but nobody is going to want to put a mismatched kludge mix of Intel cores and 28nm modems and such into a truly non-competitive android phone product unless Intel once again pays BIG BIG BUCKS out the nose to have it done.

All Intel has going for it at this point in time is deep deep pockets -- and they can't really MAKE anything that is worth a shite in the phone tablet world without PAYING somebody else to design it and build it for them.

But Intel can't make customers buy it, unless they want to give it away for free just to keep their brand name active.

http://www.extremetech.com/extreme/171682-medfield-two-years-in-what-killed-i...

Intel, can you say "dead man walking"?
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« Last Edit: 03/20/14 at 09:26:04 by Oldfeller--FSO »  

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Re: Re-Ranking of phone and tablet big dogs
Reply #6 - 03/19/14 at 22:40:53
 

http://www.fool.com/investing/general/2013/12/30/intels-sofia-may-be-better-t...

Ever cheerful, the MOTLEY FOOL gives the most optimistic read possible to Intel's latest fiasco.

"One of the biggest disappointments in Intel's (NASDAQ: INTC  ) mobile road map has been the lack of an integrated connectivity/cellular with an applications processor for lower-end smartphones. At Intel's 2012 investor meeting, the company promised an integrated part built on its 22-nanometer FinFET process. The part never materialized. Now, at the 2013 investor meeting, the company announced plans for an integrated low-end part. While it's not quite clear what some may have expected or hoped for, it could end up being much more compelling than initially expected.

SoFIA: initially underwhelming...
At its investor meeting, Intel announced what appears to be a panicked reaction to a need to participate in the low-end/value segments of the smartphone market, and area that Intel believes will comprise roughly 50% of the smartphone market. After all, there's no way that the company can begin to participate in those markets without a highly integrated solution. Remember, these are smartphones that will be selling for roughly $50-$200, so the more that's integrated onto the primary system-on-chip, the better.

The chip family that Intel announced to target this space and that will be used to go head-to-head with Qualcomm, Broadcom, and MediaTek. What seemed initially off-putting about this particular chip was that it is slated to be built at TSMC (NYSE: TSM  ) on its 28-nanometer process. The reason is that Intel's modem/connectivity IP hasn't yet been ported to Intel's own internal processes -- an artifact of the fact that Infineon Wireless, Intel's modem team, had been working on these designs to be built at TSMC before it was acquired. So, without Intel's vaunted process advantage, what advantage could the company possibly have in this space?

It could come down to single-threaded performance
It seems that SoFIA -- both the 3G and the LthatTE versions -- will sport a port of the company's Silvermont processor core initially designed and optimized for the Intel's 22-nanometer FinFET process. Moving to 28-nanometer planar will lead to a performance reduction, probably manifested in the form of lower clock speeds within the same power envelope barring any major micro-architectural changes. But this isn't all bad. Why?

Well, in the low end of the smartphone market, other players such as Qualcomm, Broadcom, and MediaTek will likely stick to Taiwan Semiconductor's 28-nanometer process simply for reasons of cost -- 20-nanometer and 16 FinFET will be more expensive per transistor, so more suitable for higher-end, higher-ASP products. This means that as far as manufacturing at the low end goes, Intel will be on a par with its peers."



Foolish bottom line


With Intel on the same 28-nanometer playing field at the low end of the smartphone/tablet space as its competitors through most of 2015, it may have an architectural advantage, at least on the CPU side of things. However, by the end of 2015/early 2016, Intel will bring to bear its full manufacturing prowess, even in the low-end, high-volume parts of the smartphone market. While Intel needs to execute, the plan looks incredibly compelling to this long-term investor.



Beyond this,  the FOOL and everyone else is dicing out what Intel "says" they will do in 2015 and beyond, although Intel has no process to do it on and no radio to do it with ..... and a rotten record of their BS tanking on them lately in an embarrassing fashion. 

Me,  I think the FOOL is being overly optimistic in still recommending holding on to Intel (while also saying to hold equal amounts of Qualcomm as a hedge).  

Reality is that Intel will NOT BE VERY PRICE COMPETITIVE AT ALL in next's year's low end cell phone marketplace (What? Against a $25 Firefox phone supported by the Chinese Government?) and all their tablet offerings will be based on the very non-integrated Merrifield chipset which has some very well acknowledged critical "extra hardware needed on the motherboard" issues of its very own as well as the "security hook" issues and all the anti-FOSS locked-in OS issues that will impact its overall acceptance in the open source friendly Android world marketplace.

Intel will still have to be paying another competitor/vendor to make their chipsets, which means for the next several years Intel will still have to be taping a 50 cent piece out of pocket on top of every one of its phone and tablet chipsets.  

And that is on top of bribing/paying somebody else for the early on production time at TSMC since their own private line at TSMC is pretty much toast at the moment ....

Lastly, both Media Tek and Samsung have already announced 20 nm middle and low end products for current shipment and have promised a move to 16nm during this same general time frame for their top end when Intel is still going to be locked into 28nm because of their FCC radio issue.

I expect Intel stock to go down, and perhaps it will make a price rally whenever they get a home grown process/design that will actually run on their own equipment.   And get a smaller nm radio worked out and get it fully approved by the FCC.

Real issue is the 64 bit timing on the rest of the whole ARM world --- we are looking for 64 bit ARM to be 20nm and some on 16 nm by 2nd half 2014 with more die shrinks to follow in 2015 and 2016.  

By the time Intel has 14nm actually in real production, so may the rest of the ARM Big Boys.

 (get real, it is all TSMC's same lithography process lines after all)

Intel will have to "pay to play" in a large fashion to maintain any relatively significant market share during this critical period of time.

PC as a supporting cash cow is still tanking strongly and the Intel surplus bank account is finite -- at some point in time the Intel stockholders are going to get tired of "tape the 50 cent piece on top of every chipset" and make it stop.

When that merry go round stops, where will Intel be?   5 years invested into the phone world and they still haven't made a penny in real profits?


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« Last Edit: 03/21/14 at 09:05:42 by Oldfeller--FSO »  

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Re: Re-Ranking of phone and tablet big dogs
Reply #7 - 03/20/14 at 16:42:30
 

Intel, part of Wintel alliance.  

Intel, Microsoft's old buddy.

Intel, who was part of every shady deal Bill Gates ever engineered.

Bill Gates, back again as Technical Adviser for Dirty Tricks .....


===================================


It it were Bill Gates out front, everyone would be looking right and left for the whammy screw job --- but with the new Mr. Nice out in front over at Intel no one is looking for sneaky stuff out of Intel's last moves.

There has been another move made just yesterday .... Intel is going to make other parts of their Merrified disjointed non-integrated tablet chip motherboard rig at Global Foundry.   Just as many whatzits as TSMC is making Sophias and Merrifields.

OK, Intel is off-loading the production of a lot of its cell phone future on to the two main independent fabs.  They are signing LARGE PRODUCTION ORDERS --  seriously large contracts on some unproven products.

They will pay out the butt to do this, but Intel has lots of money.

What they are also doing is freezing out all the new very little guys by buying up all the production capacity at TSMC and Global Foundry.


===================


Follow it forward -- you are a small very new tablet maker and your current supplier can't get his chips run on time at Global or TSMC because of Intel's hogging of their capacity.  

You hate the thought of using Intel's poorly designed chipsets, but that is all that is available at the moment (and they are really cheap with the current deal and there are plenty of them right now).

What do you do ??


=========================


Intel, if you can't beat them, join them, then by golly try to own them without buying them.  

Just be their BY FAR biggest customer .....  

(oops, you ain't big enough to do that any more)

If it were Microsoft, folks would already be hollering foul -- but they aren't looking for evil out of Intel (Intel hasn't done a lot of evil very consistently, Microsoft did all of it for them).


Remember, Bill Gates is back as Technical Adviser .......      

Smiley


And why would Merrifield even need "security hooks" or the OS lockout features if they weren't planning on selling their chips to Microsoft?

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« Last Edit: 03/21/14 at 09:09:03 by Oldfeller--FSO »  

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Re: Re-Ranking of phone and tablet big dogs
Reply #8 - 03/20/14 at 18:13:35
 
    Boy, I really do hope folks won't figure out just how screwed up we really are ......


Last, even sadder thought -- perhaps Intel is actually trying to save some money by having Global and TSMC build their not so wonderful non-integrated phone and tablet chipsets for them.


Intel has horrendous big price tags on the chips they actually produce, it could be because they carry so much overhead (big salary boys).

Instead of making them at Intel and having to sell them way below cost (booking a loss on each one) -- instead get a really good price from TSMC for BIG VOLUME and mark the chips up just a tiny bit.

That way they book a profit (small, yes, but a profit) while still freezing out all the little guys in phone and tablet land (their real goal).

It is the little guys who are running away with the market instead of letting Intel and Microsoft manage it ....  lots and lots of them pesky little guys.    Need to get rid of all of them .... Bill Gates sez so and he's the Technical guy with all the moves.


===================================


Now, if TSMC and Global told Intel, "No thanks, you are our direct competitor and we are not going to build you your chipsets at the detriment of our existing loyal customers" that would put a different spin on things completely.    Intel and MS both would be out of play within 2 years.  

But Money Talks ....  and Intel isn't even a bit player right now compared to Qualcomm, Samsung or Media Tek.   These existing phone guys need to band together to freeze Intel out in the cold until they quit twitching.

It is not like Intel was willing to build the ARM guys any chips during the big chip shortage two years ago -- Intel was soooo not interested in helping anybody back then.

If allowed to, Intel is going to flat screw up all the little guys while hogging all the production time for their own lame chipsets -- meanwhile working on 14mn and below for a real phone chip to be built on their own processes.

(once they understand how a phone really should work, with all the pieces integrated together).

But one thing Intel does get is that they MUST show a presence in the new markets right now .... if they miss this 1-2 year window and the first phones go into the hands of the new computing people with no Intel around anywhere, then they will never be considered by them again.

Even if it means going in strictly as a rebrander of ARM technology that is being built at a standard Fab house.   Even if it means selling it all at a loss to get in there.   Being a customer of ARM and Fabs until they can get their 14 nm act together.

Then instead of a customer they will come charging out as a competitor again ....  (sadly, it may never actually happen, Intel may be shot in the foot forever)

.....  Oh, btw TSMC, will you build this new INTEL 14nm TSMC killer chipset over on my 14nm line for me at the same price as the other one?   Yeah, we got the line all put back together again -- only took a year to get all the stuff rebuilt from the fire ....   But that EUV focusing stuff is really really hard to do and we keep burning stuff up, so we want you to do it for us, OK?


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« Last Edit: 03/21/14 at 05:55:18 by Oldfeller--FSO »  

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Re: Re-Ranking of phone and tablet big dogs
Reply #9 - 03/21/14 at 06:57:26
 
http://liliputing.com/2014/03/lenovos-126-smartphone-takes-aim-at-xiaomis-red...

http://liliputing.com/2014/03/xiaomi-launches-redmi-note-smartphone-130.html



Intel is in trouble with their great wonderful "let's go make a phone" plan already.

Xiaomi and Lenovo are currently engaged in a Chinese price war and both are offering 1.7 gigahertz octa-core Media Tek phones with 2 gigs of systems memory for less than $150, retail.

That is $150 out-right purchase, no data plan figured into it.

Intel cannot conceive of a phone that cheap, much less get anybody to make it for them.

Intel should just throw in the towel now and use their big bank account to go fund their retirement plan.

They cannot compete in today's phone world.

Intel is struggling right now to jump into the cell phone fray at a 28nm point with a poorly integrated dual core processor that is over a full year behind what the top flight Chinese players are price warring right now for $130.  

And Intel has NO WAY to have  their stupid below spec phones built except to PAY Lenovo or Xiaomi to build it for them.

And when the phones are built, nobody is going to want to buy them because the truth about the product is already out there, and is very well known, up front.   Who would want them?

The Chinese will be laughing all the way to the bank with Intel's money, because they know the Chinese people are the major buyers of cell phones this year and next year and the Chinese all certainly know which phones are the best ones right now.

Plus, the "little phone guys" are all bigger now, much bigger than Intel is right now.    Intel is only 8% of the total SOC market right now (and shrinking daily as the others expand and expand).

Remember, if someone shows you a pie chart, the entire pie is doubling in size every year or so, so you can shrink drastically if you are static and not doing anything to grow along with the rest of the players.

These figures talk about mobile SOC processors in general, lumping phone, tablet etc all in one big pile.

With a 64% market share, Qualcomm was the undisputed champion of the SoC market in 2013. MediaTek overtook Intel and gets the silver medal with 12% of the market, while the former is responsible for as much as 8% of all SoCs sold last year. Spreadtrum and Broadcom complement the list of top SoC manufacturers.
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« Last Edit: 03/22/14 at 20:33:52 by Oldfeller--FSO »  

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Re: Re-Ranking of phone and tablet big dogs
Reply #10 - 03/22/14 at 23:04:53
 
http://www.brightsideofnews.com/news/2013/11/21/intel-finally-opens-up-fabs2c...

Intel's PR department has put on their rose colored glasses and have come out with their comprehensive vapor plan that explains why Intel is now begging TSMC and Global to make their integrated phone chips for them.

The vapor plan also "explains" why Intel is suddenly trying to get people to let Intel build them their own designed chips on Intel's private processes where Intel still has process capability to do so (22nm and up, older stuff).   Intel is also offering "their design expertise" up for rent.

14nm has totally dropped off the Intel vapor plan -- it is no longer mentioned anywhere.   Instead, 10mn is mentioned
(I wonder if it is the same lithography level ???)

Intel also fails to mention that Sophia & crew are going to be retrograde 28mn chips -- Intel can't make them on their own 22mn process because of inherent gate structure ass-backwardness and the fact Intel has no radio to build them with (Intel is buying a 28mn TSMC radio).

The pure BS smoke and mirrors part of this presentation is all the stuff about 10nm next year -- it is pure BS -- if you can't do 14nm you sure as hell can't do 10nm.  AND the entire field of EUV has become somewhat doubtful as a real, viable & reliable long term production capable process in the eyes of some of the real lithography publication's senior pundits.

Once again, a plethora of funny catchy new vapor chip names for some more fictitious chipsets that will never be designed or built, simply so Intel can keep on doing the same endless shell game with whatever they really wind up building.

And saying your 22nm fabs are all full up on PC stuff right now is really fairly ludicrous  --  the PC industry is as flat as a pancake right now with the only thing selling well being the Chromebooks and Chromeboxes (and they use tablet chipsets).   If you were full up, you wouldn't be trying to rent out your process lines and your engineering staff.

If this were true, then Intel would be building some new 22nm lines.   But they are not, instead they are offering up their existing 22nm process capacity to anyone who can pay their overly high production prices.

And IBM is now trying to sell off their chip making arm completely, business is so good out there in PC land they can't do much with it lately.

Seriously, AMD is showing the way for PC chip making and Video card chip making for everybody going on out into the future.

Focus all your lithography to be the same size and circuit flow pattern as the current general cell phone lithography, that way any of the major fab houses can run off your stuff quickly in real volume at a minimal cost (and trouble) to you.  

Yes, you are selling "phone stuff" to the PC people, but it is equal to or better than the PC level stuff it replaces.

AMD is selling very good (not stellar, but very good) video chipsets using standard 28mn cell phone lithography processes.   They use 1/3 less power than the competing NVIDIA chipsets and run without cooling fans (some of them).

AMD is on to something -- SOC video and PC chip production is a no brainer if you stay at the current popular cell phone lithography levels and design flow types.
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« Last Edit: 03/23/14 at 20:02:56 by Oldfeller--FSO »  

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Re: Re-Ranking of phone and tablet big dogs
Reply #11 - 03/23/14 at 07:44:37
 

Now that Intel says they are a "rent my lines" fab company, they will start being listed as a fab company in the competitive fab listings.

The results will be shocking to Intel investors -- who may dump the stock out of their portfolios as fast as they can.

Read this SemiWiki article for the "before the move" graphs it contains so you can see where the fab industry really is before you get the next set of graphs with "Intel Inside".   Intel is NOT a leader in anything except vapor production.

https://www.semiwiki.com/forum/content/3078-intel-concorde-semiconductor-comp...!

Is Intel the Concorde of Semiconductor Companies?

"World Wide Semiconductor Sales in 2013:

   Intel $48.3B            
(note that Intel lists all production values at retail markup pricing,
everyone else but Samsung reports their actual sales dollars)

   Samsung $33.6B  (retail markup pricing again)
   TSMC $19.8B  (real)
   QCOM $17.1B (real)
   Micron $14.1B (real)


It is interesting to note that TSMC revenue surpasses Intel if you do an apple to apple comparison using the final market value of the chips TSMC manufactures. That would be the price TSMC customers sell their chips for.

Top 10 IC Foundries in 2013:    (this is the value of the wafers produced)

   TSMC $19.9B
   GLOBALFOUNDRIES $4.3B
   Samsung $4.0B
   UMC $3.9B
   SMIC $2.0B
   PowerChip $805M
   Vanguard $712M
   Grace $710M
   Dongbu $570M
   Tower Jazz $509M


TSMC again posted double digit gains as did Samsung. SMIC is the real winner in 2013 with a 28% gain. I would attribute this to home court advantage in the China semiconductor market. Notice the 4.6x gap between #1 and #2 and the 39X gap between #1 and #10. TSMC's lead will continue to grow in 2014, definitely.

Top 10 CAPEX Spenders in 2013:

   Samsung $12B
   TSMC $11.2B
   Intel $10.5B
   GF $5.5B
   SK Hynix $3.7B
   Micron $3B
   Toshiba $2.9B
   UMC $1.5B
   Infineon $880M
   ASE (OSAT) $770M


Yes, Samsung and TSMC both outspent Intel. Just wait until you see the capacity numbers and you will know why.

Top 10 IC Wafer Capacity Leaders in 2013:

   Samsung 12.6%
   TSMC %10%
   Micron 9.3%
   Toshiba 8%
   SK Hynix 7%
   Intel 6.5%
    Intel is NOT a real leader in anything right now except vapor production.
                        At 6.5% of the world's wafer capacity Intel sits partially idle at this point in time.
                   As lithography shifts down and Intel places orders with TSMC rather than doing it themselves this will get worse.

   ST 3.5%
   UMC 3.5%
   GF 3.3%
   TI 3.0%


The majority of Samsung’s capacity is memory. Intel also has memory in there so if you only look at logic capacity (SoCs) TSMC is the clear leader by a very large margin.

The question I most commonly get asked (other than people asking for my autograph): Is Intel serious about the foundry business? My answer unfortunately has not changed in the last year. No, Intel is not serious about the foundry business. It is a head fake to appease investors and make waves in the industry, just my opinion of course. Let’s hope the Intel Foundry team proves me wrong."



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« Last Edit: 03/23/14 at 15:42:58 by Oldfeller--FSO »  

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Re: Re-Ranking of phone and tablet big dogs
Reply #12 - 03/23/14 at 09:50:11
 

http://www.mercurynews.com/60-second-business-break/ci_24935442/biz-break-int...

The Lead: Intel stock falls after chipmaker confirms layoffs, stagnant 2014 forecast

"Intel said Friday that it would cut about 5 percent of its workforce in 2014, an announcement that arrived one day after the Santa Clara chipmaker detailed a financial decline in 2013 that is not expected to improve this year.

The purge represents about 5 percent of the roughly 108,000 jobs that Intel had on its payroll at the end of December. The company intends to jettison the jobs without laying off workers, said Intel spokesman Bill Calder. The reductions instead will be achieved through attrition, buyouts and early retirement offers.

http://www.nbcbayarea.com/news/tech/Intel-Layoffs-Chipmaker-to-Cut-More-Than-...

The company didn't estimate how much money it hopes to save by eliminating jobs. But Intel needs pare its expenses if it hopes to end a two-year slump that has seen its earnings fall from $12.9 billion in 2011 to $9.6 billion in 2013. Intel is forecasting its revenue this year will be about the same as in 2013, making it unlikely its profits can rise without cost cuts.

This marks Intel's first significant job cuts since a company insider, Bryan Krzanich, succeeded Paul Otellini as CEO eight months ago."



======================


The stockholders, through their Board of Directors, will begin to FORCIBLY tell Intel that they can't throw all that crazy stupid money down the rat hole.  

Expect Intel to begin to moderate their crazy loss leader spending behaviors shortly.  This likely means NOT bribing Lenovo to build them phones any more, etc. etc.

Look for Microsoft (Nokia) to be about the only ones buying Intel's newest chipsets fairly soon as the only reason Bay Trail moved as well as it did was the 50 cent piece that was taped on to the top of each one of them.

Now that the BS vapor fog bank has been rolled back, look for Intel to move down both in rankings and in stock price as investors and users are beginning to see they have been mislead by Intel quite a bit of late.

Intel will continue to trim off their dead wood way past the 5% point as their earnings begin to be forced by the stockholders to support the remaining real company size.

Look for Intel's board to find them a new CEO and possibly a new COO for the company since the last ones wear the horns for all of the current serious mess that Intel is in right now.
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« Last Edit: 03/24/14 at 07:40:23 by Oldfeller--FSO »  

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Re: Re-Ranking of phone and tablet big dogs
Reply #13 - 03/24/14 at 07:12:08
 

So, this thread chronicled the downsizing of Intel, from the proud technological leader of computerdom to also ran status, with all their newest stuff being built at TSMC.

Everything was noted pretty much as it happened.

Intel isn't over unless they are content being that way -- like Microsoft Intel could come back with a hit if they were to build something that people liked and wanted.

Intel says they think they understand what they did wrong, they were "insular" for the last 5 years and built what they thought would be good progressive stuff -- but it wasn't what people wanted.   Intel is now trying to make chips that people want but are going to be so far behind the wave when they actually get there that they fail yet again.

Microsoft has the same problem.  Nokia just showed them a future Windroid pathway that the market has indicated would work, but Microsoft execs are poo poo'ing it and will likely kill it when the merger between the companies finalizes next month.

April, 2014    will be the month everything changes again.  XP dies, Nokia becomes Microsoft, Intel starts laying off 1 in 20 employees (the older ones will be force retired by throwing money at them).  

On the positive side, the new Ubuntu and Mint 14.04 LTS come out and I will be upgrading and finding you a good "how to" to coax you through it.

Happy April, springtime of 2014
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« Last Edit: 03/24/14 at 08:32:56 by Oldfeller--FSO »  

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Re: Re-Ranking of phone and tablet big dogs
Reply #14 - 03/24/14 at 09:36:45
 

And, if you think MS and Intel falling down into mid-pack rank level has begun to affect folk's buying habits, you would be wrong (mostly).

People in the USA still aren't buying a lot of anything, other than a casual use tablet or a new phone.   Their old stuff still works, until MS kills it that is.

There is a building sense of irritation with MS, as like Serowbot people feel like they are being jerked off their 1980's vintage rides and forced to buy a sort of motorcycle that they really don't want at all.

Chrome boxes and books are doing fairly well with the irritated older people, fairly well but not stellar.   Most folks are young enough they were already phone/tablet people already, with the PC just being the sit down and type something device that sat on the desk in front of the office chair.   The old folks don't have all these spare devices, so they are the ones getting ruffled the worst as XP is killed out from under them.




You can see growth here in Linux and in Chrome OS, but nothing totally stellar is showing up yet.

Yes, doubling inside one quarter (4 months) is "rapid growth movement" but until the percentages that are doing the doubling become larger it will be of no real consequence to the market in general.

One pundit correctly said "After all, it is within the standard rounding error right now anyway".

And who does trends over just the length of four months anyway?   Give us consistent tracking over 3-4 quarters and you might have something to talk about.   A nice solid year would be better .....

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