http://www.bizjournals.com/seattle/blog/techflash/2014/02/ford-may-dump-micro... It is always popular to bash on Microsoft,
it's a lot of fun.
And it is so so easy ......
To recover the big black JD POWERS dissatisfaction mark from the in-car computer system being so stupid and butt fug-ugly to use, me, I'd see about getting either Google or Apple to do me up a simple, easy to use nav system, not Blackberry.
Google has a lot more of navigation mapping type skills but Apple is likely much better with the people side of the equation .....
Then I would do all my user testing with women to make sure it was completely intuitive and totally sensible to the female perception. Test it only with women because they are the ones who actually use the things.
Real Men, not so much ...
Blackberry, not so much good with either side of that situation. I hear they are a lot cheaper though, as Blackberry is certainly scrounging for any coins they can find right now. (visions of a blind beggar rattling coins in a tin cup ...)
If I were Ford and good 'ol Microsoft (by just acting like they were being Microsoft) moved me down in the JD Powers Satisfaction Rating System from #1 or #2 position all the way down to mid-pack or below, all by themselves with just that one single piece of MS BS style arrogance with the nav system -- hell yes, I'd fire them too.
Fire them twice. At least twice.
Mebbe fire them three-four times .... heck, I'd fire them once a quarter until everyone had heard repeatedly they had been fired again and again and again.
Ford should have known better, MS historically screws over EVERY business partner they ever had in some fashion or another.
And they only ever get every third one right, with a total turd and a sorry fix-up in between each and every good one.