Let's see .... Bill has gone and done made a correct analogy that Rotella is inexpensive and good, like McDonalds is inexpensive and good.
Lots & lots of people eat at Greasy Mac's every day because it is readily available, inexpensive and good. (just like the Rotella oil products are readily available, inexpensive and good) I eat there, you eat there, we all eat there, so we all understand the analogy Bill has made. Rotella is the Big Mac of motorcycle oils ....
What Bill needs from us is a little help on the other side of the analogy. If Rotella is equal to McDonalds, then Klotz is equal to ....?(hint: what sort of food type do you generally have to mail order, that is ridiculously expensive and that you never can find anywhere in your local town?)
Nutra system? Jenny Craig? Tofurky®?
Tofurky® = a fake turkey made from tofu (processed soy bean curds)
What other types of mail order food meet Bill's analogy?
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Since Bill seems to be heading towards losing this oil war too, we need to start talking about executing his sentence from the last oil wars that he lost.
How about we rename his list name to Tofurky® in remembrance of this and the prior oil wars.