a 2006 motorcycle.com article states:"Two years ago at their dealer meeting in Las Vegas,
with much fanfare, Suzuki announced that they were
forming the Boulevard brand for their line of cruiser
motorcycles to separate their cruisers from the Suzuki
name, and to promote the Boulevard line to build brand
awareness and a thematic identity. From that day forward
all Boulevard models would receive alpha-numeric designations
with the letters
C, S, and M to designate Classic, Sport, and
Muscle models, and the numeric portion would designate
cubic inches of displacement to replace the cubic centimeters.
When they unveiled the actual motorcycles,
however, they were
little more than the old line-up of cruisers with minor styling
tweaks and Boulevard tank badges in place of the Suzuki badges.
The assembled dealers responded with tepid enthusiasm,
similar to the response of a golf audience who has just seen
their favorite player bogey the 18th hole on the last day of
the tournament. The powers at Suzuki, however, promised
that the product pipeline was filled with new models that would
be rolled out in the coming years to replace the old models,
and they would be something special."
...all mkt b.s. as u can read
http://www.motorcycle.com/manufacturer/suzuki/2006-suzuki-boulevard-m109r-162...Juliet:
"What's in a name? That which we call a rose
By any other name would smell as sweet."
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