SuzukiSavage.com - Print Page

SuzukiSavage.com
/cgi-bin/YaBB.pl
General Category >> Rubber Side Down! >> Too many Rotellas!
/cgi-bin/YaBB.pl?num=1478853358

Message started by zipidachimp on 11/11/16 at 00:35:58

Title: Too many Rotellas!
Post by zipidachimp on 11/11/16 at 00:35:58

Walked through Wally tonight and saw the following:
Rotella, Rotella 4, Rotella 5, Rotella 6.
6 is Synth, 5 is semi-Synth, plain is regular, Wotinell is '4' ?
All packaging has new labelling versus last month.
Jeez, I hate marketers! 8-)

Title: Re: Too many Rotellas!
Post by Dave on 11/11/16 at 04:42:04

It is called "rebranding"....or something like that. I have to deal with it all the time when gas stations, banks, restaurants, stores want to change their signage and logos (I am the zoning administrator and issue the permits for a small town).

It took me a while to find a Dr. Pepper at a convenience store af few weeks ago...the labels had changed.

Title: Re: Too many Rotellas!
Post by Papa Bear on 11/11/16 at 05:24:46

Rotella 4 is the new (ck-4) "plain". http://rotella.shell.com/products/rotella-triple-protection.html

Title: Re: Too many Rotellas!
Post by justin_o_guy2 on 11/11/16 at 05:35:01

It was time for a new pot of mink oil. The Red Wing folks have changed their can size, shape and color. The lady had to point to it, even though it was in the same place. My Eyes knew what they were looking for. And that's how I find things. Anyway, when she explained
They changed the packaging..
I just deadpanned it, looked at her and said
Well, gee, that's just so exciting and enticing, I'm tempted to just buy Two! Tossed in a head back eye roll and she just laughed.

Whoever these marketing geniuses are who suggest such changes are, IMO, idiots...
But , I'm guessing there is statistical data that supports the occasional change in packaging. The cost, the losses from
I couldn't find Dr. Pepper and grabbed a Mr. Pibb
All must be offset by catching New eyes and the determined consumer will find their old favorite.

Maybe Rotella has seen sales increases and wants to get more...

Title: Re: Too many Rotellas!
Post by BSTON on 11/11/16 at 06:00:51

Tell me about it. Now they have original, hot, mild, no salt added, fire roasted, and a couple more!

http://www.ro-tel.com/sites/g/files/qyyrlu281/files/images/hero/DT_HMPG_Hero-can.png

Title: Re: Too many Rotellas!
Post by stewmills on 11/11/16 at 06:35:04

I'm with ya. Zip. That's sorta what prompted my post a few weeks ago when I couldn't find the Dino on gallon jugs, and all of a sudden the shelves were full of all of these other flavors that I had never seen.

The way I see it, we just need dino, blend, and full synthetic. Everything in between that is just a waste of resources and shelf space. I can understand if we were all driving high-end $5mil Ferraris or something, but we're just normal folk driving normal cars/trucks and motorcycles. Just keep it simple Shell!

Title: Re: Too many Rotellas!
Post by stewmills on 11/11/16 at 06:37:54

Oh...and who's going to be the official Savage forum member that can diagnose what all of these oils are and what is and/or is not recommended for the Savage? Not necessarily trying them all, but at least someone with the smarts to tell which ones have the proper ZDDP levels, are safe for our wet clutch, etc.?

I vote JOG ;) ;) ;)

Title: Re: Too many Rotellas!
Post by Kenny G on 11/11/16 at 09:40:12

I too vote for Justin ;) ;) ;) ;)

Title: Re: Too many Rotellas!
Post by Papa Bear on 11/11/16 at 11:05:49

API oil service categories are continually improving/changing.
http://www.api.org/products-and-services/engine-oil/eolcs-categories-and-documents/oil-categories#tab_gasoline
http://www.api.org/products-and-services/engine-oil/eolcs-categories-and-documents/latest-oil-categories

When oil companies reformulate an oil to meet the new standards the jug/label usually changes at the same time.
You will see that the new Rotella 4 is the plain (not syn or semi-syn) that meets the new CK-4 standard for diesel so we get new packaging.

Title: Re: Too many Rotellas!
Post by justin_o_guy2 on 11/11/16 at 11:18:08

I will not seek the position, and, if nominated, will not campaign, and, should the People elect me over my objections, I will not serve.
Sincerely
Justin O Guy

Title: Re: Too many Rotellas!
Post by stewmills on 11/11/16 at 11:41:34

607F797E63645565556D7F73380A0 wrote:

I will not seek the position, and, if nominated, will not campaign, and, should the People elect me over my objections, I will not serve.
Sincerely
Justin O Guy

Oh yeah? Well we have hacked into your campaign manager's email and see that you actually think we're all deplorable and can't think for ourselves, and need to be spoon fed technical information. ;D

Title: Re: Too many Rotellas!
Post by justin_o_guy2 on 11/11/16 at 11:50:40

I didn't know you were Russian!

Now hiring
Cryptographer

You'll need a better resume' than the last guy had.
Contact me and I'll put you in contact with his Very soon to be widow. She will provide you a copy.
Or else.

Bwahaahaa...

Title: Re: Too many Rotellas!
Post by ohiomoto on 11/11/16 at 12:10:52

6C6D62636061666764550 wrote:

This!

You just saved me some reading. Thanks!

Title: Re: Too many Rotellas!
Post by SALB on 11/11/16 at 13:16:48

As long as there is an MA endorsement on the back of the jug, it's still safe for our wet clutches. The real concern is what they have done to zddp levels. Diesel emission systems are becoming more prevalent, and zddp is not recommended for some of the new systems. We may all be adding additive if that is the case. :( So far, I haven't found any info on the new oils zddp levels.

Title: Re: Too many Rotellas!
Post by Papa Bear on 11/11/16 at 18:19:43

Here is a VOA for the new T6 Rotella.
https://bobistheoilguy.com/forums/ubbthreads.php/ubb/showflat/Number/4238740/gonew/1/New_bottle_shell_rotella_t6_5w#UNREAD